05-07-2025
- Entertainment
- Fashion Value Chain
PUSH SENSATION Trends Unveiled at Intertextile A/W 26-27
The upcoming Intertextile Shanghai Apparel Fabrics – Autumn Edition will spotlight future-facing fashion concepts for Autumn/Winter 2026-27 through its Intertextile Directions Trend Forum, themed PUSH SENSATION. Set to take place from 2 – 4 September 2025 at the National Exhibition and Convention Center (Shanghai), the trend showcase is designed by Paris-based NellyRodi™ Agency, a member of the Intertextile Directions Trend Committee.
The PUSH SENSATION concept embodies the modern consumer's pursuit of heightened reality and emotional escape, encouraging fashion that is bold, fantastical, and deeply personal. It explores four transformative trends that reframe perception and creativity:
gentle > raw
classic > theatrical
childish > bizarre
pragmatic > dreamlike
These narratives were shaped by global trend experts from DONEGER | TOBE (New York), NellyRodi™ Agency (Paris), ELEMENTI MODA (Milan), and Sachiko Inoue (Tokyo). The forum will showcase curated fabrics and accessories from global exhibitors within these thematic directions.
gentle > raw: This nature-infused trend balances softness with authenticity. Expect upcycled and plant-dyed fabrics, brushed mohair, and mineral patterns, highlighting artisanal, earth-conscious craftsmanship.
classic > theatrical: This direction challenges traditional design with opulence and expressiveness. Luxurious tweeds and Shetland wool contrast with lasered textiles and metallic jacquards. Expect a mix of vintage florals, retro geometrics, and expressive detailing.
childish > bizarre: Channeling playful absurdity, this trend combines elements from 1950s and 1980s design with cultural kitsch and psychedelic whimsy. Look for faux furs, hand-knits, cartoon prints, and vibrant colour clashes that evoke innocence and eccentricity.
pragmatic > dreamlike: Fusing structure with fantasy, this trend merges tailored fashion with tech innovation. Metallic sheens, combed wool, translucent chiffons, and futuristic textures meet cosmic-inspired palettes and abstract line art.
The Intertextile Directions Trend Forum serves as a creative catalyst for designers and buyers seeking material inspiration aligned with global fashion evolutions. Exhibitors interested in showcasing trend-driven products can apply via the official platform.
The fair is co-organised by Messe Frankfurt (HK) Ltd, CCPIT-Tex, and the China Textile Information Centre, and will run alongside Yarn Expo Autumn, CHIC, and PH Value, representing the entire textile supply chain under one roof.
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